Product
Lenci
Bilingual creative and commerce AI studio
Lenci is Siyada Tech's bilingual creative and commerce AI studio. It generates product, campaign and catalogue assets in Arabic and English from a brand's own guidelines and product data, keeping output on-brand and reviewable rather than freeform. It is built for teams producing at volume under a fixed identity.
Last reviewed: — Siyada Tech engineering
What it is
A generative workflow system for marketing and commerce content. Lenci takes brand guidelines, product data and reference assets, and produces campaign copy and visual assets in both languages, with a review step before anything is published.
The problem it solves
Bilingual creative production does not scale linearly. Arabic copy is usually an afterthought translated from English, catalogue content ages instantly, and brand consistency degrades as volume rises.
Who it is for
- Retail and e-commerce marketing teams in Saudi Arabia and the GCC
- Brand and creative teams producing bilingual campaigns
- Catalogue and merchandising operations
- Agencies serving Saudi brands
How it works
- 01Define: brand guidelines, tone and visual references are captured as constraints.
- 02Connect: product data and catalogue feeds are linked as the factual source.
- 03Generate: campaign and catalogue assets are produced in Arabic and English from those constraints.
- 04Review: a human approval step gates publication; rejected output feeds back into the constraints.
Deployment
- Hosted workspace or in-tenant deployment depending on data sensitivity
- Connectors to product catalogues and asset stores
- Export to the customer's DAM or commerce platform
Security & compliance
- Brand and product data are isolated per customer workspace
- PDPL-aligned handling where campaign data includes customer personal data
- Approval log recording who published which asset and when
- Independent certification status: [EVIDENCE REQUIRED]
Evidence
We publish a metric only with its definition, method, sample size and evaluation date. Anything not yet measured to that standard is marked below rather than claimed.
| Metric | Definition | Method | Sample size | Evaluated | Limitations |
|---|---|---|---|---|---|
| Assets produced per campaign cycle | [EVIDENCE REQUIRED] | [EVIDENCE REQUIRED] | [EVIDENCE REQUIRED] | [EVIDENCE REQUIRED] | [EVIDENCE REQUIRED] |
| Brand-guideline conformance rate | [EVIDENCE REQUIRED] | [EVIDENCE REQUIRED] | [EVIDENCE REQUIRED] | [EVIDENCE REQUIRED] | [EVIDENCE REQUIRED] |
Limitations & what it does not do
- Generated assets require human approval before publication; Lenci does not publish autonomously.
- Output quality depends on the completeness of the brand guidelines supplied.
- It is not a rights-clearance tool; licensing of reference material stays with the customer.