Plate III · Creative & commerce
Lenci
Creative and commerce
Campaign and catalogue content in two languages, on brand, approved by a person.
In one paragraph
Lenci is Siyada Tech's bilingual creative and commerce AI studio. It produces product, campaign and catalogue content in Arabic and English from a brand's own guidelines and product data, keeping the output on brand and reviewable. Nothing is published until a person approves it.
01What it is
A generative workflow for marketing and commerce content. Lenci takes brand guidelines, product data and reference assets as constraints, produces campaign copy and visual assets in both languages, and routes everything through a review step before publication.
02Who it is for
- Retail and e-commerce marketing teams in Saudi Arabia and the Gulf
- Brand and creative teams producing bilingual campaigns
- Catalogue and merchandising operations
- Agencies serving Saudi brands
03The problem
Bilingual creative production does not scale in a straight line. Arabic copy is usually an afterthought translated from English, catalogue content goes stale quickly, and brand consistency slips as volume rises.
04How it works
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01
Define
Brand guidelines, tone and visual references are captured as constraints.
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02
Connect
Product data and catalogue feeds become the factual source.
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03
Generate
Campaign and catalogue assets are produced in Arabic and English within those constraints.
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04
Review
A person approves before anything is published; rejected output feeds back into the constraints.
05Where it runs
- Hosted workspace or in-tenant deployment, depending on data sensitivity
- Connectors to product catalogues and asset stores
- Export to the customer's asset library or commerce platform
06Security and data
- Brand and product data isolated per customer workspace
- Designed to PDPL where campaign data includes customers' personal data
- Approval log recording who published which asset, and when
- Independent certification status: [EVIDENCE REQUIRED]
07Evidence
What we measure here. Results are published once each one has a stated method, sample size and evaluation date. How we publish evidence
- Assets produced per campaign cycle
- Brand-guideline conformance rate
- Approval rate at first review
08What it is not
- It does not publish on its own; every asset needs human approval first.
- Output quality depends on how complete the brand guidelines are.
- It is not a rights-clearance tool; licensing of reference material stays with the customer.
?Asked often
Questions
What is Lenci?
A bilingual creative and commerce AI studio that produces campaign and catalogue content in Arabic and English from your brand guidelines and product data.
Is the Arabic translated?
No. Arabic is generated natively against the same brand constraints, not translated from an English original.
Does it publish automatically?
No. Every asset passes a human approval step before it can be published.
Can it use our product catalogue?
Yes. Catalogue and product feeds are connected as the factual source for what it writes.
How do we start?
Share your brand guidelines and a segment of your catalogue. We produce a bilingual asset set for your review.
Try it on one campaign
Send your brand guidelines and a catalogue segment. We produce a bilingual asset set you can review.
Last reviewed · Siyada Tech engineering